Melissa Golden is a seasoned and passionate Cause Marketing and Corporate Social Responsibility (CSR) specialist, with more than 20 years of non-profit and for-profit marketing, communications and management experience. Melissa provides strategic counsel to a range of companies, helping them identify cause marketing platforms, and create programs designed to enhance corporate reputation, build brand affinity and customer loyalty, and generate results. Before joining Ketchum, Melissa spent 10 years leading marketing and communications for two leading national non-profit organizations.