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Posts: Robert Burnside

Robert Burnside Author

Partner and Chief Learning Officer at Ketchum. Complexity, uncertainty, ambiguity and velocity are mushrooming in the world. The ability to know oneself and to rapidly make sense of the fire hose of information helps. This equals Learning = World Problem Solution. 🙂

Don’t be a Mouse, Don’t be a Louse: Balancing the Tension Between Visiblity and Credibility

by Robert Burnside| July 17, 2014

There’s always been tension between visibility and credibility in both our personal careers as well as the communications profession. Visibility without credibility is “spin” and credibility without visibility is Too Quiet, Church Mouse, Who Knew? For example, when people learn that I was in the Peace Corps after college, they find that idealism adds to […]