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Posts: Paul M. Rand

Paul M. Rand Author

Paul is the President and CEO of the Zócalo Group, Ketchum’s Word of Mouth and Brand Evangelism division.

Google Wants You to Distribute More Relevant Press Releases

by Paul M. Rand| July 8, 2014

Marketers and communicators seem to be asking the same question after Google once again updated its Panda algorithm: “Will this affect how many people see my press releases?” The simple answer is that it determines how effective your communications are. Panda was first released in February 2011 with the intention of lowering the rank of […]