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Posts: Rafi Mendelsohn

Rafi Mendelsohn Author

Rafi heads up the Speaker Bureau division supporting his clients thought leadership strategies by placing them as speakers at conferences. He places senior executives as speakers at a wide range of conferences around the world covering topics such as technology, retail, healthcare, innovation, sustainability, marketing and leadership. In addition to running the Speaker Bureau, Rafi’s knowledge of dealing with international media has been of value to the many countries and supranational bodies that he has worked with to promote business investment, tourism and specialist high-profile campaigns for The Russian Federation, The State of Qatar, Azerbaijan, Morocco and The European Commission. Rafi’s passion for social media and the growing role of digital media in communications has seen him lead social media strategies for clients, acting as both a digital strategist and community manager on a number of campaigns for companies and countries alike carrying out blogger outreach exercises, as well as managing Facebook and Twitter pages.

Social Media: Changing Forms of Communication

by Rafi Mendelsohn| July 18, 2012

Have you ever wondered if social media engagement is even right for you? Check out a few recommendation by our strategist Rafi Mendelsohn on how to create a goal-orientated social media strategy that is engaging, authentic and part of a bigger PR plan.