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Posts: Melissa Kinch

Melissa Kinch Author

Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

Finding Your Brand’s Technology White Space

by Melissa Kinch and Juliette Terrazas| June 11, 2019

In 2019, and beyond, every brand is a technology brand or will soon seek to be recognized as one. All roads lead to and through technology. From retailing icons to disruptive startups, B2B stalwarts to “true” tech providers, companies across every industry and geography have a technology story to tell. But what exactly is it? […]