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Posts: Tristen Sechi

Tristen Sechi Author

Tristen is a VP, Digital Strategy at Ketchum. She leads Ketchum’s voice marketing consultative offering VOICE IT – dedicated to helping communicators reach their desired audiences on voice-enabled devices in the most impactful way. Her passion in emerging technology and adoption led her to earn a certification through MIT for Artificial Intelligence: Implications for Business Strategy in 2017. She is also a board member for Women in Voice.

Her creative and strategic work has led to recognition from Cannes Lions, D&AD and the Shorty Awards. Her time at Ketchum has seen her successfully lead content marketing programs, online lead generation and influencer programs for our clients.

3 Reasons Why You Should Act Now on Voice Marketing

by Debra Forman and Tristen Sechi| June 18, 2018

As of January 2018, almost 20 percent of adults in the U.S. own a smart speaker. That’s a staggering statistic when you consider that adoption is expected to grow by nearly 50 percent before the end of the year! That means we may soon talk to an AI assistant more frequently than our own family […]