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Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

How AI is Already Impacting Communications

by Stephen Waddington| June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]