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Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

There is a Creative Echo Chamber: Now what are you going to do about it?

by Karen Strauss| June 19, 2017

With all the evidence that echo chambers polarize society by affirming people’s beliefs, it had to be asked whether this phenomenon is also warping creativity. Simply put, it is. And the reasons are complex, extending far beyond our reliance on like-minded people and media that echo back what we already think or want to hear. […]

Three Creative Directors Walk Into the Gutter Bar… Where’s the Comic Relief?

by Karen Strauss| June 16, 2017

A creative director for an ad agency, a PR firm and a digital shop all walk into the Gutter Bar in Cannes. Over cocktails, together, they mastermind a campaign of such noble purpose and seriousness, it’s a lock to win a Cannes Lion award in 2018. And you were hoping for a humorous punchline? Actually, […]