Claudia Holfert joined Ketchum Pleon’s Berlin office in 2007. She is currently working as senior consultant and Group Head at the Food&Retail Unit. She has profound expertise in the fields of public affairs, crisis communication and reputation management for food and retail clients. Claudia is responsible for consulting in all issues related to food, for instance food safety, labelling, packaging, consumer protection and marketing. Her greatest strength lies in identifying issues with social and industrial relevance and defining positioning fields for her clients.