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Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

Fishing For Your Sole

by Karen Strauss| June 23, 2016

Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all, no matter our age, hoping to snare a big […]

Crystal Balling the Cannes Festival of Creativity

by Karen Strauss| June 15, 2016

When the wise people at the Cannes Lions International Festival of Creativity put together eight days of inspiring content for the international creative elite, they are curating workshops and sessions to hit the big issues keeping creative leaders up at night. This year’s lineup looks provocative, marked by a whiff of alarm around how truly […]