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Posts: Paige Samson

Paige Samson Author

Paige Samson is a member of Ketchum’s Sports and Entertainment team as Vice President, Brand Integration. In her role, Samson assists brands in reaching and deepening their connections with consumers through the power of entertainment, content and storytelling.

NewFronts: a Digital Download

by Paige Samson| June 11, 2015

I recently returned from the Newfronts, a week-and-a-half-long event where digital platforms showcase everything they are doing for the upcoming year. For those of you who need some background, the Newfronts were established back in 2008 as a response to the television networks’ Upfronts (where TV networks showcase upcoming broadcast season programming). You could consider […]