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Posts: Marcus Peterzell

Marcus Peterzell Author

Marcus is EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next geneation entertainment marketing solutions for our roster of clients.

Divergent Perspectives from Cannes: The Agency and the Client

by Marcus Peterzell and Jeffrey Moran| June 23, 2015

It’s a Business Deal, Not a Date By Jeffery Moran, Pernod Ricard All too often, clients take it too personally. Securing and engaging talent isn’t dating, and it’s certainly not personal. It’s a business deal and needs to be planned for. Parting with any significant amount of money can cause anxiety. Especially when engaging talent […]