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Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

Divergent Perspectives from Cannes: The Boomer and the Millennial

by Karen Strauss and Sarah Unger| June 25, 2015

Peers, Not Parents By Karen Strauss “You don’t want to sound like their parents,” I was cautioned in preparing for my Cannes Lions panel on connecting with consumers aged 50 and above. A father of adult millennial children, my rehearsal coach wanted me to avoid alienating the young-ish marketing crowd. Oh, the irony. Age is […]

When Nests Empty, Brands Face ‘ReMovement’

by Karen Strauss| June 9, 2015

As Seen in … Adweek. Empty nest. It sounds lonely and a bit sad, but apparently it isn’t either. With June marking the start of empty nesting for millions of Americans, it’s good to know so many are happy. I am, after all, becoming one of them. Remarkably, 29 percent of Americans in their 50s say […]