Ketchum author Macaela Mackenzie

Macaela joined Ketchum’s Global Innovation Team as a Creative Assistant after graduating from Northwestern University’s Medill School of Journalism. She is a lover of words, storytelling and the creative spark.

Posts: Macaela Mackenzie

Why This Year’s Best Ideas Won’t Be Lionized

Why This Year’s Best Ideas Won’t Be Lionized

by Macaela Mackenzie| June 14, 2014

Unsold. Unchampioned. Unloved. Unmeasured. Some of the industry’s most creative ideas will never see the light of day let alone Cannes. The journey from idea birth to big stage requires tenacity, inspiration and a bit of luck. As a member of Ketchum’s Strategy and Creativity Team, a group of internal creative consultants and strategists, I […]