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Ketchum author Lauren Hasse

Lauren is a Managing Consultant with Ketchum Analytics in Chicago. In her four years at Ketchum, she has managed studies in a multitude of business verticals, including retail, CPG, food, home and energy. Lauren’s research experience is expansive, ranging from primary studies such as surveys and focus groups to media measurement, issues heat mapping and target audience profiling. Lauren has a passion for youth marketing, constantly looking for ways to help our clients reach the ever-changing Gen Z and Millennial generations. Lauren also recently received the Highly Commended recognition for Young Professional of the Year at the 2020 AMEC Awards.

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