Ketchum author Dean McBeth

Dean is the Senior Vice President of Digital and Content Strategy for Ketchum Digital and is based out of New York. He tweets @evilspinmeister. In the past, Dean has worked for clients in a wide-array of verticals from tech to government to consumer goods to action sports to entertainment, always looking for opportunities where smart strategy and big ideas can intersect. In 2010 he served as the social media strategist and architect behind the Old Spice Responses campaign at Weiden + Kennedy. He recently moved to New York to help start-up Barton F. Graf 9000, a full-service Advertising agency.

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