Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

CEOs Failing to Use Social Media as a Leadership Platform

by Stephen Waddington| June 12, 2013

Leadership is in crisis. That’s the headline from the 2013 Ketchum Leadership Communication Monitor (KLCM) . Less than a quarter of people around the world believe that business leaders are providing effective leadership. It’s shameful and my view is that it could be so different if leaders embraced new forms of media. KLCM is an annual […]