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Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

Scent – The Underused Communicator

by Sarah Unger| June 11, 2013

Scent is the second most powerful and evocative sense, second only to vision. Smells often sit underneath the surface of our sensory brain, always there, and always affecting our experience, interpretation, and judgments. However, scent is not necessarily on the forefront of our periphery, unless it is extreme. Sephora’s pop-up Sensorium featured a scent-less room […]