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Posts: Rob Flaherty

Rob Flaherty Author

Rob Flaherty is Chairman of Ketchum, the global communications consultancy with 130 offices and affiliates worldwide. He is on the board of the Arthur W. Page Society, the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. Follow Rob on Twitter at @flahertyrob.

Cannes, Social Marketing and the CMO’s Responsibility

by Rob Flaherty| June 24, 2013

The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]