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Posts: Kelley Skoloda

Kelley Skoloda Author

Kelley is a Partner and Director of Ketchum’s Global Brand Marketing Practice. She is the author of of the business book, Too Busy to Shop: Marketing to Multi-Minding Women (Praeger/Mar 2009) and the architect of the widely-publicized Women 25to54 offering.

CliffsNotes from Cannes: How to Create a Best-Selling Story

by Kelley Skoloda| June 21, 2013

If I counted the number of times certain words were used by presenters at Cannes, “storytelling” and its variations would be at the very top of the list. Storytelling is the talk of the town – yet there is no consistent approach, process or even definition. Seems that you know a good story when you […]