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Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

Listen Up! Five Steps to Radical Listening

by Karen Strauss| June 20, 2013

I think way too much while I’m listening. That apparently is one of many things that separates me and most of us from Bill Clinton, the master of giving people his undivided attention. The good news? Clinton taught himself to connect-by-listening when he realized it increased his power in conversations and helped him become more […]

Five Ways to Find the Brightest Ideas in the Darkest Places

by Karen Strauss| June 17, 2013

A fictitious kingdom was cloaked in darkness, and the king directed his subjects to discover a source of light. He handed them coins and sent them searching. One subject scoured the city and returned with a lantern that bathed the monarch in light. It was a satisfactory but limited solution rooted in logic. The second […]