Posts: Jeff Lewonczyk

Jeff Lewonczyk Author

Jeff is a vice president for content and creativity within Ketchum’s Corporate Communications group.

A Field Guide to Celebrities at Cannes

by Jeff Lewonczyk| June 20, 2013

The town’s eponymous film festival may get more headlines, but this week has seen its share of celebrity sightings in Cannes. Many occur when these famous faces are flown to France by various brands to share a multitude of marketing messages. And how do they suggest we convey these messages? Authentically. Following is a list […]

What To Do When You Can’t Be Creative

by Jeff Lewonczyk| June 10, 2013

Everyone loves to enjoy the fruits of creativity, right? Wrong. The sad truth is that when people say they’re in the market for something really creative, it’s often the last thing they want. True creativity will shake up their assumptions; it will feel completely left-field; it will come across as childish, or offensive, or bizarre. […]