Filters

Posts: David Gallagher

As a Senior Partner, CEO of Ketchum’s European operations and Chairman of the London office, David Gallagher brings more than 20 years of public relations experience, both as a client and as a senior agency adviser, to some of the world’s leading brands and companies. Interested in PR, politics, Texas Longhorns and life with two labradoodles. Follow him on Twitter @TBoneGallagher.

The Goldilocks Effect: Getting Great Work From Your Agency With Just-Right Briefs

by David Gallagher| June 25, 2012

The next time I’m tempted to criticize a client brief on a new piece of work, I’ll think twice. I didn’t appreciate the difficulty of getting them “just right” until I sat on the Cannes Lions jury for the Young Marketers competition, where in-house marketing teams were given 30 hours to produce the perfect agency […]

Cannes Lions Versus the Real World

by David Gallagher| June 19, 2012

The auditorium was still clearing from the presentation ceremony for Promotion, PR and Direct Lions, and already the tweets were bleating lamentations about the poor showing by PR agencies. “Another winless Cannes!” “Ad agencies scoop us again.” “The winners don’t represent great PR – they represent what ad people think is great PR.” And: “Maybe […]

Ingredients for a Great Client Brief

by David Gallagher| June 15, 2012

This post is part of Ketchum’s Cannes*ectivity – insights shared from the Cannes Lions International Festival of Creativity. Click here to read additional posts. All truly great work from any agency begins with the same thing: an inspirational brief from the client. The best are works of creative excellence in their own right; more than […]