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Posts: Andrada Morar

Andrada Morar Author

Forbes 30 Under 30. Named one of top 3 Marketing Communication Talents in The Netherlands at 25. Coordinated programs across 36 EMEA countries. Moved to New York City in 2012 to run some of the biggest digital accounts and then to the Bay Area. Technology beating heart and currently supporting clients like Mastercard, next47 and HPE. Passionate storyteller. Natural connector and avid traveler. Surfer, runner, yogi and certified personal trainer.

It’s Up to Us to Make Facebook Better

by Andrada Morar| June 21, 2012

After all of the negative media coverage of Facebook as of late – privacy, IPO, mobile development, etc. – I didn’t know what to expect at the Cannes Lions Facebook session. I know that others might not agree, but I appreciated hearing a nervous (but brilliantly recovered) Paul Adams, Facebook’s Global Head of Brand Design, […]

The Seven Master Ideas

by Andrada Morar| June 20, 2012

One of the most refreshing sessions I’ve attended so far was a workshop led by Patrick Collister, publisher of Directory. It promised to “provide instant inspiration for creatives, a sanity check for anyone who ever has to write a creative brief and even the means by which agencies can work more efficiently and make more […]

Predictions for the Mobile Internet and China’s Impact

by Andrada Morar| June 19, 2012

Between my passion for social media and the looming presence of China in today’s world, there was no way I was going to miss a Cannes session entitled “Social + Mobile + China: Navigating the Biggest Land-Grab in Advertising History.” With more than half a billion Internet users and nearly 400 million going online with […]