Posts: Marc Levy

Marc Levy Author

As Creative and Insights Catalyst, Marc provides creative and strategic counsel to account teams and specialists to evolve program concepts from idea to execution.

I Heart Negativity

by Marc Levy| June 7, 2011

Now, don’t get all uppity on me. I hate negativity in a brainstorm as much as the next guy. No, I’m talking about ideas steeped in the “negative.” Let me explain. . . A few years ago, Odor Eaters did a contest to find the smelliest sneaker in America. Pure genius. Put that one in the pile of “things […]