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Posts: Kelley Skoloda

Kelley Skoloda Author

Kelley is a Partner and Director of Ketchum’s Global Brand Marketing Practice. She is the author of of the business book, Too Busy to Shop: Marketing to Multi-Minding Women (Praeger/Mar 2009) and the architect of the widely-publicized Women 25to54 offering.

Cannes Communiqué: Technology Is the New Creativity

by Kelley Skoloda| June 24, 2011

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.While some may think that technology is transforming creativity, the panelists for today’s session […]

Cannes Communiqué: Humankind Brands

by Kelley Skoloda| June 22, 2011

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports. Quite a number of recent major marketing and advertising conferences have focused on […]