Bryan deCastro is a Vice President within the Wellness Sector, leading teams and nurturing client relationships across the wellness industry. With more than 18 years of experience, Bryan has established himself as an expert leading integrated brand marketing and public relations campaigns as well as navigating and often disrupting the evolving media landscape. A passionate storyteller, he strategically crafts targeted yet authentic narratives to ensure brand voices are heard and differentiated within the lifestyle and wellness space which captivate consumers, activate audiences and influence behaviors.