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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.

For Women Only

by Barri Rafferty| June 29, 2011

This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. […]

Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

by Barri Rafferty| June 27, 2011

This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.