Filters
Ketchum author Bob Peterson

Bob Peterson is as an Emmy award-winning television producer and creative director with more than 20 years of experience in the industry. Before joining Ketchum, Mr. Peterson served as the executive creative director of KATIE, Katie Couric’s Emmy-nominated syndicated daytime talk show, where he oversaw all aspects of the overall look of the show. Prior to KATIE, Mr. Peterson led the design and production of numerous CBS News shows including The Early Show, Face the Nation, CBS Special Report, and Up to the Minute. He has covered 15 Super Bowls, 10 Kentucky Derbies, three Olympics, and both the Daytona 500 and the Indy 500 as well as many other global events.

Posts: Bob Peterson

documentary storytelling for brands bob peterson ketchum

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson| May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]