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Rob Flaherty Author

Rob Flaherty is Chairman of Ketchum, the global communications consultancy with 130 offices and affiliates worldwide. He is on the board of the Arthur W. Page Society, the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. Follow Rob on Twitter at @flahertyrob.

Are We Providing “Exquisite Answers to the Wrong Problems?”

by Rob Flaherty| May 8, 2018

Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.”  Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the […]