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Ketchum author KayAnn Schoeneman

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What the First 100 Days of the Trump Administration Tells Communicators about the Next 1,360 Days

What the First 100 Days of the Trump Administration Tells Communicators about the Next 1,360 Days

by KayAnn Schoeneman| May 5, 2017

It’s important to recognize the “First 100 Days” narrative is a media construct and communicators must know how to navigate the construct, whether you are communicating on behalf of a CEO, a nonprofit or the President of the United States. Every administration tries to play down the significance because they recognize that since President Franklin […]