Ketchum author Christy Salcido

As the Managing Director for Wellness at Ketchum, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle and wellness space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, fitness/mind/body, multi-level marketing (MLM), CPG and retail. As a visionary brand marketer with 25+ years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as vice president of public relations at Starbucks Coffee Company. Christy lives in Los Angeles with her 11-year-old daughter Carly who is a constant source of creative inspiration each and every day.

Posts: Christy Salcido

Shifting from Survive to Thrive

Shifting from Survive to Thrive

by Christy Salcido| May 24, 2017

When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through […]