Filters

Posts: David Rockland

David Rockland Author

David Rockland, Ph.D. is chairman of Ketchum Global Research and Analytics at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields.

Analyze this: The latest developments in PR measurement

by David Rockland| May 23, 2012

This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate.  We now have the data to […]