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Bill Delaney Author

Bill Delaney is a Senior Vice President at Ketchum specializing in communications training, media strategy and writing. He spent more than 25 years as a reporter in network television, print and radio, working worldwide. For the past several years, he has counseled executives at dozens of the world’s top global companies.

The Power of Negativity

by Bill Delaney| May 16, 2012

If it bled, it led. I learned that early in my journalism career, producing a local morning show in New York. A heroic rescue of a cat in a tree by a Grandma with a bad left knee in a calico dress? Save it for the kicker, the back end of the show meant to […]