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Posts: Alicia Mistry

Alicia Mistry Author

Alicia is an Account Director at Ketchum Pleon London. She is responsible for day-to-day client account management, with a primary focus on communications planning, media relations, developing written collateral, executive profiling, and campaign execution.

Pick Your Battles Wisely – an Arm Wrestle is Sometimes Better than Full-Scale Combat

by Alicia Mistry| May 11, 2012

If the PR world teaches us practitioners one thing, it’s learn to pick your battles. I appreciate, it is often far easier for us to counsel our clients to say something rather than say nothing – being thought-provoking makes people sit up and take notice after all. Being silent on the other hand can provoke […]