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Posts: Shawn McBride

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

What a Fan Wants: Survey Shows How We’re Getting Our Sports Fix During COVID-19

by Shawn McBride| April 9, 2020

Normally at this time of year, U.S. sports fans would be filled with hope related to their favorite MLB team’s prospects for the 2020 season, preparing for the start of the NBA and NHL playoffs and speculating about the rookies their football team will be selecting in the upcoming NFL Draft. But these aren’t normal […]