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Bob Peterson Author

Bob Peterson is as an Emmy award-winning television producer and creative director with more than 20 years of experience in the industry. Before joining Ketchum, Mr. Peterson served as the executive creative director of KATIE, Katie Couric’s Emmy-nominated syndicated daytime talk show, where he oversaw all aspects of the overall look of the show. Prior to KATIE, Mr. Peterson led the design and production of numerous CBS News shows including The Early Show, Face the Nation, CBS Special Report, and Up to the Minute. He has covered 15 Super Bowls, 10 Kentucky Derbies, three Olympics, and both the Daytona 500 and the Indy 500 as well as many other global events.

Telling Client Stories of Hope and Heroism: A Q&A with the EVP of Ketchum Studios

by Bob Peterson and Denise Kaufmann| April 27, 2020

Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]