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Posts: John Ratcliffe-Lee

John Ratcliffe-Lee Author

Based in New York, John is a Vice President on the Strategy team of Ketchum Digital, where he provides social media & integrated digital marketing counsel to global brands across Ketchum’s client portfolio.

Follow him at: @jratlee

Spring Cleaning: Who Moved My Click?

by John Ratcliffe-Lee| April 6, 2017

With so much content flying across our screens on a daily basis, it can be hard for brand communicators to figure out the best way to get a message across and ensure someone sees it. The “click-through” has long been a holy grail of measurement when it comes to an understanding of the effectiveness of […]