Ketchum author Keith Yazmir

Keith is partner and managing director EMEA at maslansky + partners, the only global research and strategy firm focused solely on identifying the specific message frames and words that change perceptions and influence decision-making. Recognized by The New York Times, the BBC and the Washington Post as the leader in message-based research, m+p measures real-world emotional reactions to communication and marketing to help clients maximize their impact. A native of New York City, Keith is based in London and Paris and is reachable at

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