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Dan Hindin is Vice President, Global Digital Research & Analytics at Ketchum, where he leads a team of researchers and analysts to drive social insights and measurement for a wide range of clients in the consumer, corporate, technology and healthcare spaces and beyond.

Dan holds a Master’s Degree in Integrated Marketing Communication from Northwestern University’s Medill School, where he participated in the Media Management crossover program at the Kellogg School of Management and served as Managing Director of the student-run blog.

Earlier in his career, Dan also worked as a newspaper reporter, editor, and columnist and was named an inaugural board member of Social Media Club Chicago, where he served as Communications Director.

Don’t Measure Social Media. Measure What You Accomplish with Social Media.

by Dan Hindin| April 23, 2015

In my role as VP, Digital Research and Analytics, I’m often asked, “What is the true value of social media?” This is an important question. I’m always happy when clients are looking for ways to have a greater impact. It means they’re thinking beyond engagement metrics and looking for the business value. On the other […]