Ketchum author Abby Guthkelch

Abby is the Head of Digital at our Ketchum UK office.

Posts: Abby Guthkelch

SXSW: 6 Ingredients for Brand Success

SXSW: 6 Ingredients for Brand Success

by Abby Guthkelch| April 28, 2015

1. Perfection faux pas Our work should never be perfect because we’re not. Content that’s polished doesn’t sound human. Strategy that’s static is stale. Buzzfeed champions ‘incomplete’ and evolving content because iteration driven by audience insight is the key to impact.     2. Content is king but contextualised content is president Content is meaningless […]