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Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Interview with Paul Holmes, CEO and Founder, The Holmes Report

by Stephen Waddington| April 28, 2014

Paul Holmes, founder and CEO of The Holmes Report, visited Ketchum’s London office last week as part of his data gathering exercise for the Holmes Report’s Annual Agency Report Card. Paul has spent 25 years reporting on the public relations industry in Europe, North America and Asia. He has a deep understanding of both professional […]

IBM Spotlights Social and Digital Organizations

by Stephen Waddington| April 9, 2014

The narrative of public relations, marketing and sales professionals over the last five years has been a shift towards using new forms of media and devices to engage with customers and prospects in two-way relationships. This is a move towards becoming a so-called “open business,” or social business, where customers and prospects are no longer […]