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Posts: Paul M. Rand

Paul M. Rand Author

Paul is the President and CEO of the Zócalo Group, Ketchum’s Word of Mouth and Brand Evangelism division.

Reviews Unvarnished: How to Deal With Negative Customer Reviews

by Paul M. Rand| April 17, 2014

From the corner store to the largest multinational corporations, businesses are setting their eyes ever closer on how people are talking about and recommending their products and services – as they should be. Ninety-two percent of consumers say that a recommendation from someone they trust is the number one influencer of their purchase decision. Recent […]