Posts: Kiera Goymour

Kiera Goymour Author

Having recently joined Ketchum London as an Account Manager within the Corporate, Public Affairs and Technology Practice, Kiera is responsible for taking a leading role within the events team, delivering outstanding client service and budget ROI as well as engaging with a range of individual suppliers to build strong strategic partnerships. Kiera enjoys discussing the ups and downs (more downs!) of supporting Norwich City FC and walking her dog Noodle. Feel free to contact her on Twitter @kieraleeg.

What Does the Future Hold for Events?

by Kiera Goymour| April 29, 2014

Business-to-business communication used to be one-way traffic, however, with the complete immersion of the web and social media in the workplace, audience expectations have completely changed with the onus now on creating a dialogue. So what does this mean for events in the context of B2B communications? 1. Adoption of new technologies and marketing trends In […]