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Kate Hopper Author

Kate is a Practice Director at Ketchum’s London office.

Willpower, Weight and the Wallet

by Kate Hopper| April 17, 2014

Does dieting work? Studies suggest that a few programmes, such as Weight Watchers, do, as long as you are committed to them. There’s also some research supporting intermittent fasting, but obesity numbers are still on the rise, as are the numbers of faddy solutions to the problem. If the food and drink industry continues to […]