Posts: Jon Higgins
Jon Higgins is responsible for Ketchum’s offices in Asia, Latin America and Middle East & Africa. In these regions, he is responsible for client stewardship, business development, and new ventures, as well as enhancement of the agency’s global reputation for creativity, innovation, and thought leadership. Jon is a member of Ketchum’s Executive Committee.
Prior to assuming this role in 2008, Jon was CEO of Ketchum EMEA, covering offices in the U.K., Germany, France, Spain and Italy, as well as an exclusive network of 20 affiliates.
In addition, Jon helped lead the creation, global launch and agency integration of the Ketchum Programming Process (KPP), an ambitious undertaking aimed at leveraging the agency’s digital strategy, creative resources and unique culture into a consistent approach to client programming.
Jon is based in Washington, D.C. He holds a bachelor’s degree from the University of Southern California.
The Extra 26.2
by Jon Higgins| April 26, 2010
For 87 years, Ketchum has taken pride in always going the extra mile for our clients. But 26.2? Yes, that’s a full marathon. Sally Arnold’s snap decision to go for it — the entire distance — was actually made when all but one entrant had completed last Sunday’s London Marathon.
by Jon Higgins| April 7, 2010
It was ten minutes into my 30 minute presentation. I looked up to make eye contact with the senior client and … he was … sound asleep. Chin on chest, snoring, the head bob. The man was Mayor in the Land of Nod. You can imagine how disconcerting this was. But it was a boardroom […]