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Posts: Sara Garibaldi

Sara Garibaldi Author

Sara is the Managing Director of Ketchum’s Travel & Economic Development sector. She is a seasoned public relations/marketing communications professional with a MBA (in both Marketing and Finance) and 15+ years of experience leading fully integrated marketing communications campaigns across a diverse number of industries. Sara was named to PRWeek’s 2014 40 Under 40 list.

Preparing for the Future of Tourism in a Post-COVID-19 World

by Sara Garibaldi, John Bradbury and | March 19, 2020

The coronavirus crisis is having massive impacts on the tourism industry—many of which will reshape the industry’s future landscape. What actions should the stakeholders of this industry be taking today from a marketing and communications perspective? The truth is no one knows for sure; we’re all figuring this out together. However, a business-as-usual approach is […]

The State of Travel Reporting in the World of COVID-19

by Sara Garibaldi| March 17, 2020

Given the travel bans in place across air travel and cruising, corporate travel restrictions, event cancellations, the absolute necessity to socially distance, and overall aversion to travel, the global tourism and hospitality sector is reeling from the COVID-19 pandemic. International restrictions aside, the share of U.S. adults who said they’re less likely to travel domestically […]