Posts: Bill Zucker

Bill Zucker Author

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

Keep Your Company’s Reputation on the Right Path During and After COVID-19

by Bill Zucker| March 30, 2020

Those of us who have written crisis communications plans or facilitated simulations for our clients have seen the scenario versions of “how would you handle a pandemic?” I’m starting to think we didn’t do it justice. The COVID-19 crisis unfolding in our world has tested us in ways I don’t believe anyone fully anticipated. And, […]