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Posts: James Peters

James Peters Author

Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today, as partner, managing director and portfolio leader, Peters leverages his 27 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & employee engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.

Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.

Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily five-year-old Catahoula hound dog.

Shoptalk: Experiential Storytelling

by James Peters| March 8, 2019

The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]