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Chip Scarinzi Author

Chip Scarinzi is a senior vice president in Ketchum’s technology sector, where he draws from more than 17 years of experience in consumer and enterprise tech. A dyed in the wool sports fan, he is also the author of Diehards, a non-fiction book that explores the evolution of sports fandom.

How Sports Teams Can Better Engage the Next Generation of Fans

by Chip Scarinzi| March 22, 2018

Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of […]